UKFast / ANS · 2021–2023 · Head of UX Design

One shared design language

Two brands. More than 100 products. No shared design language.

The challenge

After UKFast and ANS merged, teams were working across different technology stacks and rebuilding similar interfaces from scratch.

What I did

I built a collaborative design system with 1,000+ components, 900+ custom icons and 300+ illustrations. I introduced user research and a shared roadmap framework so product, engineering, sales and marketing could see what was being built, why and when.

What changed

The system gained adoption across the business. Teams stopped duplicating interface work, product consistency improved, and research helped reduce the risk of building the wrong thing.