Blue Prism · 2019–2021 · Head of UX and UI

Building a UX function

From the first UX designer to a team of more than 20 designers, researchers and engineers.

The challenge

Growth through acquisition had left fragmented journeys, different technology stacks and a product that was difficult for new customers to learn.

What I did

I built a team of product designers, researchers and UI developers, and created an accessible design system. We brought product and engineering together to simplify journeys and support the transition towards a cloud-based platform.

What changed

The design system shipped and was adopted by engineering. Simpler journeys reduced onboarding time, complaints and reliance on specialist consultants, while shared processes helped teams make decisions earlier.

Highlights

• Built the UX department from zero to 20+ product designers, researchers and UI developers, onshore and nearshore.
• Created an award-winning, accessible design system that engineering adopted.
• Led UX for Blue Prism V7, which brought fragmented automation products into one platform, and moved legacy software towards an accessible, cloud-first platform with independent releases.
• Simplified screens for power users, cutting onboarding time, complaints and reliance on consultants.
• Rewrote the recruitment process and job descriptions to reach a more diverse talent pool, and added accessibility training to company-wide onboarding.