Blue Prism · 2019–2021 · Head of UX and UI

Building a UX function

From no UX department to a team of more than 20.

The challenge

Growth through acquisition had left fragmented journeys, different technology stacks and a product that was difficult for new customers to learn.

What I did

I built a team of product designers, researchers and UI developers, and created an accessible design system. We brought product and engineering together to simplify journeys and support the transition towards a cloud-based platform.

What changed

The design system shipped and was adopted by engineering. Simpler journeys reduced onboarding time, complaints and reliance on specialist consultants, while shared processes helped teams make decisions earlier.