https://paulwilshaw.com/research-articles daily 0.75 2022-11-14 https://paulwilshaw.com/research-articles/5-simple-steps-to-solve-digital-accessibility monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/8005b3b6-7eaf-4e66-b98a-a7a425e928f7/Accessibility+needs.png Articles - Making a case for digital accessibility - Make it stand out Levels of accessibility assistance required (Microsoft 2003) https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/f958ec09-884e-4576-a35e-85c314275adf/Globe+with+people+standing+on+it.png Articles - Making a case for digital accessibility - More than 1 billion people with disabilities around the globe have nearly zero access to digital products. This same population wields market power in excess of £422.38 billion. (https://webaim.org/projects/million/) That’s a huge number and yet we seem to largely ignore this fact. Making digital products accessible makes a lot of financial sense, why would any business not want to sell its product an extra 1 billion people. Yet this is exactly what happens. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/16f9c657-606d-46a5-a66a-3e62f0e87b15/Shades.png Articles - Making a case for digital accessibility - Low contrast text is among the highest encountered error. This is largely down to have inaccessible brand colours and wanting to keep faithful to the brand by using those colours in website copy. This makes reading a website, even for people with no accessibility needs, problematic in lots of situations. Have you ever tried to read low contrast text on your mobile device on a sunny day? https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/0df27ab7-3cff-441c-8c16-82ca36dfb5fc/color.cloudflare.design.png Articles - Making a case for digital accessibility - Make it stand out https://color.cloudflare.design/ https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/b6ccafc0-e50a-4e47-aa15-7c49efb6dbf5/Eye+no-entry%402x.png Articles - Making a case for digital accessibility - More than 4 million abandoned a website because of barriers they encountered That’s a huge number to factor in. If you relate this to a physical experience of a shop, you just wouldn’t put barriers in the way to stop people buy a product. For example: Making your point-of-sale hidden behind a wall or putting spikes on the floor to make it difficult to get into. We don’t do these things in real-life, yet we accept them in digital experiences. (https://abilitynet.org.uk/) https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/0069cf18-61bd-417d-ae8b-ba8761683e96/No+entry+shopping+trolley%402x.png Articles - Making a case for digital accessibility - Worth an estimated £17.1 million in lost sales, in the UK alone, for 2019 The lost sales due to inaccessible e-commerce experiences causes a massive £17.1 in lost sales. With a few minor tweaks and including accessibility early in your development makes good business sense and provides a better experience for everyone. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/a3921437-5ae0-48ce-8eea-408118b9dc11/5+steps.png Articles - Making a case for digital accessibility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/595e2d1b-e2d3-45f8-9777-64de1b9738b0/step+1%402x.png Articles - Making a case for digital accessibility - Check your current accessibility score You can quickly check the current accessibility of your website by running a quick check of some key elements. This helps to measure the progress you’ve made in your accessibility journey, while providing an overview of things that need fixing. While automated testing gives you a good idea of where to focus your efforts, there’s no real way of checking everything. For this, consult with an expert , such as, https://consultseated.com. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/dcf7bf87-17b4-437d-b788-6883f73d590e/Lighthouse%2C+Chrome+developer+tools.png Articles - Making a case for digital accessibility - Make it stand out Lighthouse is built into Chrome’s developer tools. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/428889e7-b639-4216-817b-44f81cdf8b90/Screenshot+2022-09-11+at+17.54.31.png Articles - Making a case for digital accessibility - Make it stand out Example accessibility score for Medium.com https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/d1636dca-da73-4df6-b608-673465e0c310/step+2%402x.png Articles - Making a case for digital accessibility - Design everything with at least an AA contrast ratio Make sure that all the designed elements have a contrast ration, use the colour contrast tools to quickly check accessibility between the background and foreground colours. When using colour don’t use colour alone to indicate the status of something. For example, green text without an icon or explanation will not look green to everyone. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1662916609680-J25NG1SZ9RBJHLML6KGT/Step-normal.png Articles - Making a case for digital accessibility - Normal vision https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1662916614241-Z0MN0DF5VBFUQYWOCZOY/Protanopia+vision.png Articles - Making a case for digital accessibility - Protanopia vision https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1662916614416-3S1Z1Y5VA30F6MEDGXWW/Achromatopsia+vision.png Articles - Making a case for digital accessibility - Achromatopsia vision https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1662916615012-6NSIR8T7LSNDOGD6E250/Tritanopia+vision.png Articles - Making a case for digital accessibility - Tritanopia vision https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1662916615213-AOU8LPMVLCCE8F40IUCA/Deuteranopia+vision.png Articles - Making a case for digital accessibility - Deuteranopia vision https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1c3b5fbe-7b17-459e-94ca-53c55249c3f4/step+3%402x.png Articles - Making a case for digital accessibility - Use large fonts Don’t be afraid of using a large font, this not only helps with accessibility, but increases the readability of a webpage. People don’t read all of your content, they scan pages for relevant and interesting sections. Using large fonts really helps people to scan and find this content. The Neilsen Norman group published the results of a study about how people scan a page, https://www.nngroup.com/articles/how-people-read-online/. Never use light or thin fonts, light and thin fonts don’t have the same colour accessibility and readability as regular and bold fonts. This also applies to strokes weights and focus states, for an in-depth guide on focus indicators; https://www.sarasoueidan.com/blog/focus-indicators/ Use a minimum size of 16pt, even on mobile devices using a 16pt font helps for a more comfortable read. The last thing you want is for your users to pinch and zoom into text and loose context of are they are in your storytelling. Avoid using UPPERCASE, uppercase letters may give the UI impact, this is a huge problem for your users with dyslexia. 6.3 million people (around 10% of the UK population) have dyslexia. https://www.gov.uk/government/publications/understanding-disabilities-and-impairments-user-profiles/simone-dyslexic-user Complex words and abbreviations, not everyone is an expert or knows what an MVP is (Minimum Viable Product or Most Valuable Player, depending on who you’re talking to). The average reading age is 11 in the UK, so maximise engagement by simplifying jargon and only using long, complex words when absolutely necessary. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/6de61975-2b29-4751-9046-6e7b87e65ff2/step+4%402x.png Articles - Making a case for digital accessibility - Use ALT text (when appropriate) Where you’re using an image and it’s relevant to the story, social media post, PowerPoint presentation, etc. then it needs an alt description to allow screen readers to describe what sighted people can see. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/69a2b4ab-0ec4-46d9-9901-7a4015c260d7/Commander+Data%2C+from+Star+Trek%2C+holding+a+giant+gem+reflecting+a+laser+beam+with+padlock+icons+in+the+background.png Articles - Making a case for digital accessibility - Common mistakes when using alt tags Using one of my illustrations I’ve highlighted a few errors that I see when visiting websites. Using the filename as the alt tag alt=”stockimage54565494” This is just nonsense for the screenreader, image listening to this a few hundred times a day! Not providing a good description alt=”Data holding a gem” Not providing a good description can result in an entirely different message over the intent of the image. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/da2398c4-9c74-4ff5-b792-cbc979f6dca2/too+many+alt+tags.png Articles - Making a case for digital accessibility Using alt tags on absolutely everything As a rule-of-thumb, only use alt tags when an image adds to the context of your story or page. Icons used multiple times and with text beside them shouldn’t have alt tags, instead use alt=” “ or aria=”hidden” so that the screen reader ignores them. Add to the story Describe what’s going on in the image, complex images demand more descriptive alt tags, for example: alt=”Commander Data, from Star Trek, holding a giant gem reflecting a laser beam with padlock icons in the background” https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/8c881e44-bf1d-4774-99da-782814de1056/step+5%402x.png Articles - Making a case for digital accessibility - Keep it simple The average viewing time of a webpage is 15 seconds and that’s for everyone. If you haven't generated interest in those 15 seconds, then you’re probably not going to. For top tips on how to reduce your bounce rate (the percentage of people who leave your webpage after viewing just one page): https://www.crazyegg.com/blog/why-users-leave-a-website/ https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/f0a6730c-5906-459c-a447-96df350c5a28/goldfish.png Articles - Making a case for digital accessibility - People have an attention span of around 8 seconds when viewing your website, even less social media (around 4 seconds). https://time.com/3858309/attention-spans-goldfish/ When we remove barriers and have engaging and relevant content our attention span increases. Netflix has a whopping average of 3.2 hours of viewing a day. So, it’s not all bad news. However, accessibility frustrations cause people to leave your web page or social media content at alarming rates. And what’s even worse, they’re unlikely to come back. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/f38ac1d3-e2e3-4bd4-8f08-6331a82c7480/Paul+Wilshaw.png Articles - Making a case for digital accessibility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paulwilshaw.com/research-articles/making-hackathons-more-inclusive monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/20ce0bc7-e21c-42b5-a968-85f5238e5fe2/image-asset.png Articles - Making hackathons more inclusive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/d6ec985f-033a-4e0e-957e-66bafd0506cb/image-asset.png Articles - Making hackathons more inclusive - Make it stand out Fig. 1, Education, skills and training data, focused on Salford UK, from http://dclgapps.communities.gov.uk/imd/iod_index.html https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/481323d5-01b7-4302-8dfa-be0b1413880a/1*VmK04DxVr1qdx1Mlt9YlWA.pn Articles - Making hackathons more inclusive - Make it stand out These icons cover visual impairment, colour blindness, hard of hearing, motor or physical difficulty, keyboard only users, anxiety, autism and dyslexia. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001200466-683MIVL007UR3GCR3Z2A/mental-health-patient-1-1.png Articles - Making hackathons more inclusive - Example persona to target a mental health patient. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001199354-P7W5Z8YQZCEPUTANISUA/alert-subscriber-1.png Articles - Making hackathons more inclusive - Example persona to target a GP https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001200096-R453E986EEVDOGAUYAPF/developer+persona.png Articles - Making hackathons more inclusive - Example persona to target a developer. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001199708-FNC0DSR0VGFBVLMZHHG8/alert-subscriber.png Articles - Making hackathons more inclusive - Example persona to target a mental health support worker. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001200961-0LQ4CKCJW5YQ5DG1ASWZ/mental-health-patient-1.png Articles - Making hackathons more inclusive - Example persona to target a mental health patient. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649001201399-PFXS004EJ6VPYKUZPBLH/student.png Articles - Making hackathons more inclusive - Example persona to target a student. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/d877c65c-0986-4c0d-8a52-acfa0bac66f5/image-asset.png Articles - Making hackathons more inclusive - Make it stand out This graph shows the effectiveness of each design against the total of feedback comments against each category of usefulness, efficiency, effectiveness, learnability and overall satisfaction. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/01cffb1d-02ae-45cc-8136-1dbe99e275b8/image-asset.png Articles - Making hackathons more inclusive An example tweet of the Podcast to gain interest. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/8a6ef142-6938-434e-ac38-39d136e3b703/1*KR5RKVrLjayH_mZ0_m9fkw.png Articles - Making hackathons more inclusive - Make it stand out Instagram audience demographics (https://sproutsocial.com/insights/new-social-media-demographics/) https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649002434356-M7TV2VH12TH4CHHEAJMP/1*ngDCi9dziZf16pk0mDdw2Q.png Articles - Making hackathons more inclusive - Learn to automate Instagram posts, in alternative colours to test response rates. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649002434958-P780UD0YISR1SQ0RZ14V/1*BoLuPFaONjFM-f4pjnkRgg.png Articles - Making hackathons more inclusive - Learn to automate Instagram post — more pictorial, in alternative colours to test response rates. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/6e063878-b813-480e-8f17-049bb96829a9/image-asset.png Articles - Making hackathons more inclusive - Make it stand out Twitter audience demographics (https://sproutsocial.com/insights/new-social-media-demographics/) https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649002819851-QD2CIYQ2VNZHEY0VRTQ5/1*7z7mejfGgyGfZYTvkZOUrA.png Articles - Making hackathons more inclusive - Hackathon Twitter posts — using different videos posts to test response rates. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649002820115-QID88S3RTU5OI1HG7Q3M/1*2Ww_wPJVaaBFEGg-t-pKSA.png Articles - Making hackathons more inclusive - A social registration page to capture how the attendee found out about the hackathon and how they’d prefer to be kept informed. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003009042-3ZNM8DR0ULPZJZULBCIQ/Desktop+-+44.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003009386-Y1VGFULQUQ2A4VM3FIOQ/Desktop+-+37.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003009888-UF8ARYRJDOZ8V8T65IKU/Desktop+-+38.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003010327-S92W2A5Z342A1ZZP04G8/Desktop+-+39.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003010848-WBFJNCRQH2HKNME6DDZ0/Desktop+-+40.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003011183-59MO0KMHFE4JGBC1KAHY/Desktop+-+41.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003011702-VTQPR5E8EZMNDQJYJVPN/Desktop+-+42.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/1649003012120-33UWTWTXBBBF6SIZG2XQ/Desktop+-+43.png Articles - Making hackathons more inclusive https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/d0177b88-1211-40fb-b6c1-844af1471133/website-tickets-02.png Articles - Making hackathons more inclusive - Make it stand out Hackathon ticket pricing structure. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/8a0cf3da-d990-430b-91cf-53fdb4783c5e/website-tickets-01.png Articles - Making hackathons more inclusive - Make it stand out Hackathon VIP ticket, a free and premium ticket, for delegates who may otherwise be excluded from similar events. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/cb213104-1b47-455c-a8b3-b8f095b60f72/Desktop+-+13.png Articles - Making hackathons more inclusive - Make it stand out Example of a “Creator’ hackathon journey. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/97617d8f-e9bd-4cb9-a751-adcb997371ec/Desktop+-+36.png Articles - Making hackathons more inclusive - Make it stand out Example of a “Learning’ hackathon journey. https://paulwilshaw.com/research-articles/can-snapchat-tell-a-science-story monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/08850964-4daa-4949-acc9-07fb4fb45382/1*m2XSvSsnpfvAnt7Jtnm_4Q.png Articles - Can Snapchat tell a science story? - Make it stand out Snapchat being used to capture science at Game Lab at @SalfordUni part of Manchester Science Festival, @McrSciFest https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/424803d8-78de-48d5-836c-8ad5ba66d1cd/image-asset.jpeg Articles - Can Snapchat tell a science story? - Make it stand out @NASA Snapchat story detailing hurricanes. (Snapchat, 2018) https://paulwilshaw.com/research-articles/what-are-semantic-colours monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/9c7a8755-352a-4850-98b1-6e74c0d52fe9/bac_layer_cake_130px_cropped_watermrkd.png Articles - What are semantic colours? - Make it stand out A layer-cake eyetracking heatmap obtained from 9 study participants shows that they fixated mostly on the subheadings (and buttons) on a page on bacnyc.org. https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/04c6fb9f-442f-449f-a4f6-5024e8c1aa41/Semantic+colour+usage.png Articles - What are semantic colours? - Make it stand out Semantic colours in action, using a simple pallet of colours to define their use. https://paulwilshaw.com/research-articles/putting-ai-into-a-black-box-of-super-ethics monthly 0.5 2022-09-09 https://images.squarespace-cdn.com/content/v1/622e2ea77638d35550d947cc/be44eb8c-affd-4c91-99df-1178d9347294/AI+superethics.png Articles - Putting AI Into a Black-box of Super-Ethics - 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